Aaron Potts was born and raised in Detroit, MI to a working class family with roots in the American South. A childhood filled with church, weekend fishing trips, going to work with his carpenter father and shopping with his dress-loving mama would shape his future view of art and design. He discovered fashion in high school and never looked back. He graduated from Parsons, The New School for Design, and went on to intern for Marc Jacobs and Donna Karan. After an international career designing for Emanuel Ungaro, Anne Klein, Ellen Tracy, Escada and Tamara Mellon and helping to launch brands such as Kaufmanfranco and TOCCIN, the time was right for Potts to create A.Potts. The brand embodies his embrace of creativity, diversity, artistic community, self-expression, unisex sensibility and practicality. A.Potts was awarded the 2020 Fashion Group International Rising Star Award for All Gender collections.